The record
Written from the 1 report below. Nothing here is unsourced.
- Michelin has commercially launched its first passenger car tyre made at its Chennai plant, targeting India's fast-growing premium vehicle segment with tyres in 16-inch to 22-inch sizes starting at ₹10,000.
- The company said the move is driven by long-term strategy and a 'local-to-local' approach rather than production costs, with consumer prices unaffected despite higher initial manufacturing expenses.
- It will first focus on the premium replacement market before supplying original equipment makers, and later use the plant to export to Africa, West Asia, North America and Europe.
- Michelin has invested ₹2,800 crore in Chennai since 2009, plus an additional ₹686 crore for the passenger car tyre line.
What to watch next
- Expansion of supplies to original equipment (OE) manufacturers beyond the replacement market
- Rollout of exports to Africa, West Asia, North America and Europe as production scales up
- Any disclosure of expected sales volumes, which executives declined to share
Coverage1
1 report
English national1
All filed from India
Named India · Jean-François Rene · Michelin · Shantanu Deshpande · Victor Silva
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