The record
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- The Indian Broadcasting & Digital Foundation has requested the immediate resumption of television ratings by the Broadcast Audience Research Council.
- The Ministry of Information & Broadcasting previously ordered a halt to these ratings in July pending a license renewal.
- Broadcasters claim the current suspension disrupts advertising and hampers commercial performance during the peak festival season.
- The industry body recently held its 27th annual general meeting to discuss this and other regulatory matters.
What to watch next
- Potential renewal of BARC license under the Television Ratings Policy, 2026.
- Resumption of television rating data publication.
Who said what1
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Kevin Vaz
IBDF President
1 quote · 1 outlet
“Television remains deeply embedded in India’s social, cultural and economic fabric. While the sector has faced economic, commercial and regulatory headwinds, its ability to connect with audiences across languages, regions and socio-economic groups remains unparalleled. We may compete vigorously in the marketplace, but on issues affecting the long-term sustainability of broadcasting, members have consistently demonstrated the ability to come together, find common ground and speak with a collective voice.”
In the article
…of ratings was essential to rebuild advertiser confidence and prevent further commercial disruption across the broadcasting ecosystem, “ an official statement added. Addressing the AGM, IBDF President Kevin Vaz said, “ Television remains deeply embedded in India’s social, cultural and economic fabric. While the sector has faced economic, commercial and regulatory headwinds, its ability to connect with audiences across languages, regions and socio-economic groups remains unparalleled. We may compete vigorously in the marketplace, but on issues affecting the long-term sustainability of broadcasting, members have consistently demonstrated the ability to come together, find common ground and speak with a collective voice. ” Ad cap IBDF members welcomed government’s recent decision to remove prescribed 12-minute advertising cap through the omission of Rule 7(11) of the Cable Television Networks Rules, 1994. Subsequently,TRAI also repealed…
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Named India · Broadcast Audience Research Council · Indian Broadcasting & Digital Foundation · Kevin Vaz · Ministry of Information & Broadcasting · Telecom Regulatory Authority of India
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