The record
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- Rajasthan is shifting its tourism strategy by developing mid-market and mass-premium hotel projects to diversify away from exclusive luxury offerings.
- Nearly 45 percent of the state's hotel pipeline is now focused on these more accessible price tiers.
- Industry stakeholders are pushing for improved rail and air connectivity to support these new regional destinations.
- This expansion aims to capture a larger share of the wedding and corporate event market by offering cultural experiences at lower costs.
What to watch next
- Extension of the Delhi-Jodhpur Vande Bharat service to Jaisalmer.
- Implementation progress of the 40 tourism projects under the ₹3,000 crore initiative.
- Development of new hotel capacity in emerging regions like Shekhawati and Ghanerao.
Who said what1
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Sheldon Santwan
Travel and hospitality expert
1 quote · 1 outlet
“Udaipur and Jaipur are sold out nearly 10 months in advance for peak wedding dates. By connecting event planners directly with lesser-known heritage properties in destinations such as Ghanerao and Shekhawati, we are creating an entirely new mid-luxury price band of ₹40-70 lakh”
In the article
…while nearly ₹3,000 crore across 40 tourism projects was identified as having moved to the implementation stage. The industry also renewed its demand for extending the Delhi-Jodhpur Vande Bharat service to Jaisalmer. “ Udaipur and Jaipur are sold out nearly 10 months in advance for peak wedding dates. By connecting event planners directly with lesser-known heritage properties in destinations such as Ghanerao and Shekhawati, we are creating an entirely new mid-luxury price band of ₹40-70 lakh ,” Santwan said. “Travellers are not looking for a stripped-down Rajasthan experience simply because it is cheaper,” he added. “They still want Rajasthani music, cuisine, culture, forts and desert dunes. The opportunity…
Coverage1
All filed from India
Named India · Fairmont · Leela · Marriott · Oberoi · Raffles · Taj · Federation of Hospitality and Tourism of Rajasthan · Kuldeep Singh Chandela · Rajasthan · Rajasthan Department of Tourism · Sheldon Santwan · Shuchi Tyagi
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