The record
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- Dubai's Department of Economy and Tourism has launched a City Ambassador Programme called 'A Dubai Initiative' that rewards UAE residents and citizens for inviting friends and family from abroad to visit the emirate.
- Residents whose guests arrive between 20 July and 31 October 2026 can unlock rewards worth over Dh 3,000 (around ₹79,000), including hotel stays, dining offers, attraction tickets and lifestyle experiences.
- Participants must register their visiting guests online before arrival, and each eligible resident can claim up to three reward packages, with rewards to be redeemed by 31 December 2026.
- The move is part of Dubai's effort to encourage residents to bring more international visitors to the city.
What to watch next
- How many residents register guests and claim reward packages once arrivals begin on 20 July 2026
- Whether the programme is extended or expanded beyond the 31 October 2026 arrival window
- Participation and offers from additional hotel, dining and lifestyle brands joining the campaign
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Named United Arab Emirates · Careem · Hala · IHG Hotels & Resorts · Le Méridien Mina Seyahi Beach Resort & Waterpark · Meliá Desert Palm · The Westin Dubai Mina Seyahi · W Dubai Mina Seyahi · DET · Dubai Department of Economy and Tourism
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