The record
Written by software from the 1 report below. The points restate them; where one says why it matters, that is Prism's reading, not a reported fact.
- Four out of five Indian shoppers intend to use AI-powered assistants for their festive purchases this season.
- Millennials are currently more likely to use AI-based shopping recommendations than members of Gen Z. Retailers including Flipkart, Bigbasket, Ajio, Firstcry, and Myntra are developing AI storefronts or features to meet this demand.
- The average festive transaction size per shopper is projected to increase by 46 percent.
What to watch next
- Adoption rates of AI storefronts across major Indian e-commerce platforms
- Consumer spending patterns compared to projected growth in transaction sizes
Who said what1
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Pavitra Gupta
Vice President & General Manager - India, InMobi
1 quote · 1 outlet
“Today’s festive shoppers expect hyper-relevant, frictionless discovery whether they are on their smart TV, lock screen, or everyday apps. For marketers, this means moving beyond high-volume advertising to creating AI-powered experiences that are useful in the moment, build brand trust and help consumers move seamlessly from discovery to decision”
In the article
…decisions have already been cashed in by top online sellers. Flipkart, Bigbasket, Ajio, and Firstcry have been working to create their own AI storefronts and Myntra has AI-assisted shopping features such as Maya. " Today’s festive shoppers expect hyper-relevant, frictionless discovery whether they are on their smart TV, lock screen, or everyday apps. For marketers, this means moving beyond high-volume advertising to creating AI-powered experiences that are useful in the moment, build brand trust and help consumers move seamlessly from discovery to decision ," said Pavitra Gupta, Vice President & General Manager - India, InMobi. Also Read: India’s big upgrade wave: Rs 1 crore+ homes, premium cars, Swiss watches & pricier phones India's festive shopping trends The report,…
Coverage1
All filed from India
Named India · AJIO · Bigbasket · Firstcry · Flipkart · InMobi · JioStar · Myntra · Pavitra Gupta · Reliance
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