The record
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- UGRO Capital's subsidiary GROx Technologies has crossed ₹5,500 crore in cumulative loan originations within twelve months of its acquisition.
- The embedded merchant lending platform now targets building a ₹5,000 crore assets under management portfolio as it expands across India's merchant ecosystem.
- GROx uses UGRO's data-driven underwriting, drawing on GST records, banking behaviour and transaction patterns, and offers daily repayments matched to merchants' cash flows.
- The company sees merchant lending, with an estimated credit gap of over $20 billion, as a key growth driver for MSME financing.
What to watch next
- Progress toward the ₹5,000 crore assets under management target
- Expansion of GROx across India's digitally active merchant ecosystem
- Growth of embedded lending as UPI and QR-based payment adoption rises
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Named India · GROx Technologies · Shachindra Nath · UGRO Capital
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