Coca-Cola India scales up festive partnerships and retail reach

…– Integrated Operations (HCCB) & Commercial, Coca-Cola India & Southwest Asia, said the festive season had special significance across Maharashtra, bringing people together through traditions and shared experiences. “ We’re honoured to play a small role in these moments by keeping consumers refreshed and creating engaging experiences across the different ways they celebrate – at home, over shared meals or on the go ,” he said. D’Souza said the company was focused on making refreshment accessible while creating economic opportunities for local vendors and retailers. Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola…

…D’Souza said the company was focused on making refreshment accessible while creating economic opportunities for local vendors and retailers. Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages, said the company’s manufacturing and distribution capabilities, supported by its retail network, would help ensure the availability of its beverages across Maharashtra. He said the company was also focused on strengthening the wider retail and supply chain ecosystem and supporting local businesses and partners involved in the celebrations. The initiative builds on Coca-Cola India’s…