The record
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- The Ministry of Textiles is finalising a national sizing framework for Indian apparel, built around Indian body measurements through its Indian Size System (ISS) initiative, with input from CMAI, NIFT and leading brands.
- Industry players say it should make shopping easier, bring consistency to standard S, M, L and XL sizes, and reduce size-related returns, especially for online shoppers.
- The move matters as the Indian apparel market is projected to grow from ₹9.30 lakh crore in FY25 to ₹16 lakh crore by FY30.
- Industry representatives caution that implementation should be gradual and that brands will retain flexibility in fit and design.
What to watch next
- Timeline and rollout details of the framework when formally notified by the Ministry
- How quickly brands begin aligning new collections with the recommended measurements
- Whether the framework balances standardisation with brand-level flexibility in fit and design
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Named India · Blackberrys · Madame · Akhil Jain · CareEdge Ratings · Clothing Manufacturers Association of India · Ministry of Textiles · NIFT · Nitin Mohan · Rahul Mehta
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