The record
Written from the 1 report below. Nothing here is unsourced.
- Gourmet Popcornica earned the Changemaker Financial Transformation award during the 8th annual businessline Changemaker Awards.
- The company established an integrated farm-to-consumer ecosystem involving over 17,000 farmers across eight Indian states.
- Domestic popcorn production increased significantly while dependence on imported kernels dropped from 70 percent to 15 percent over the last decade.
- This initiative demonstrates the economic impact of vertically integrated agriculture on local farming communities.
Who said what2
Only words found exactly in the article are shown, attributed and linked to the line they came from.
SBP Pattabhi Rama Rao
Managing Director of Gourmet Popcornica
2 quotes · 1 outlet
“We did not have a grand plan to become the fifth largest in the world. We had a simple, stubborn idea — Indian farmers can grow the world-class popcorn if they had the quality seed, economic guidance and ensure procurement prices and payments directly on their bank accounts.”
In the article
…created India’s first fully integrated farm-to-consumer popcorn ecosystem and becoming the country’s largest popcorn producer. Receiving the award, SBP Pattabhi Rama Rao, Managing Director, Gourmet Popcornica said, “ We did not have a grand plan to become the fifth largest in the world. We had a simple, stubborn idea — Indian farmers can grow the world-class popcorn if they had the quality seed, economic guidance and ensure procurement prices and payments directly on their bank accounts. ” He also said there are 17,500 farmers who are part of Gourmet, spread out across eight States, 40,000 acres and 60,000 tonnes of production. “We are proud to state that one in two popcorn kernels consumed anywhere in…
“It is the fact that today every Popcornica farmer has an assured contract before a single seed has been planted, a first for Indian agriculture in a commercial crop”
In the article
…are proud to state that one in two popcorn kernels consumed anywhere in India today, comes from our homestate — is the Andhra popcorn...it is the improvement in the quality of life of farmers that has worked with us. It is the fact that today every Popcornica farmer has an assured contract before a single seed has been planted, a first for Indian agriculture in a commercial crop ,” he said. Until 2015, the Indian popcorn market comprised popcorn maize grown in Karnataka and imported ones. With the steady expansion of maize cultivation for popcorn, the market size has grown from 50,000 tonnes to…
Related reporting
Grouped by subject or cast while the story boundary is under human review. No chronology is implied.
Loading the story…
Coverage1
All filed from India
Named India · Businessline · Gourmet Popcornica · SBP Pattabhi Rama Rao
The 1 report is listed beside the record.
Ask this story
Answers cite the reports above, or say they can't.