The record
Written from the 2 reports below. Nothing here is unsourced.
- Female athletes are protesting a sports gambling advertisement featuring American actress Sydney Sweeney, which has gone viral online.
- The athletes say the ad, in which Sweeney poses with sports equipment covering parts of her body, sexualises women in sports.
- American gymnast Gracie Kramer started the protest by posting a training video montage with the message 'Sydney Sweeney, this is what women in sports look like'.
- Sprinter Amy Hunt, swimmer Ariarne Titmus, cyclist Sophie Capewell and rugby player Alex Matthews are among those who joined, sharing training videos and stories of being judged by their bodies rather than their achievements.
- Sweeney has not commented on the controversy, and the protest has renewed debate about how women in sport are portrayed.
What to watch next
- Whether Sydney Sweeney or the gambling brand responds to the criticism
- Whether more athletes join the social media protest
- Any action by sports bodies or advertisers on how women athletes are portrayed in campaigns
What changed2
Every report on this story, newest first. Times are when each outlet published.
Why it matters3
Who is affected first and what likely follows, with a direction and a horizon. Extracted from the reports, never invented.
- Sports gambling advertisers brand reputation damage· days
- Female athletes advocacy amplification· immediate
- Sports broadcasting networks sponsorship scrutiny· weeks
Coverage1
2 reports
Indian-language2
All filed from IndiaSingle origin
Named United States · United Kingdom · Australia · Alex Matthews · Amy Hunt · Ariarne Titmus · BBC · BBC Sport · ESPN · Gracie Kramer · Sophie Capewell · Sydney Sweeney
The 2 reports are listed beside the record.
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