Weak monsoon and rising costs impact Kerala umbrella industry sales

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Kerala's umbrella manufacturers are seeing weak sales this season because the southwest monsoon has been deficient and erratic, with dry spells reducing demand and leaving unsold inventory.
May, June, and July are normally the peak sales months tied to monsoon onset, but consumers are holding on to old umbrellas this year.
The industry is also facing shrinking profit margins as the West Asia crisis has raised shipping charges and the cost of imported raw materials, with umbrella fabric largely sourced from Taiwan.
Some firms, such as John's Umbrella, have offset the slowdown in Kerala through sales in states that received adequate rainfall.

Whether rainfall picks up later in the season and revives umbrella demand
Whether the West Asia crisis continues to keep shipping and imported fabric costs elevated
How manufacturers' efforts to launch new designs and sell in other states affect their annual sales targets

1 report

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Named India · Taiwan · John's Umbrella · Kerala · Popy Umbrella · Businessline · Davies Thayyil · Jopu Thayyil · West Asia

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