The record
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- Researchers conducted a study using Instagram to test how different presentations of healthy and unhealthy foods influence adolescent food choices.
- Results showed that visually appealing imagery significantly increased interest in healthy options like millet porridge and chana salad compared to plain presentations.
- Nutritional information included with images had little effect on participants compared to the visuals themselves.
- These findings suggest that visual marketing could be an effective strategy for promoting healthier eating habits among teenagers.
What to watch next
- Future long-term studies on the impact of visual food marketing on eating habits
- Exploration of attractive food presentation in social media campaigns and school canteens
Who said what2
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SubbaRao M. Gavaravarapu
led the research team
1 quote · 1 outlet
“visually attractive presentations influence how adolescents imagine consuming healthy foods.”
In the article
…more appealing and memorable. One teenager observed that healthy food is often perceived as “boring”, making it important to present it in an appetising manner. SubbaRao M. Gavaravarapu, who led the research team, said visually attractive presentations influence how adolescents imagine consuming healthy foods. While simply presented dishes are associated mainly with meals at home, attractively presented foods are more often linked to restaurants and social gatherings with friends. Some participants reported trying foods they…
Bharati Kulkarni
ICMR-NIN director
1 quote · 1 outlet
“the findings point to the potential of visually appealing healthy food content as a nutrition-promotion strategy.”
In the article
…text, underscoring the power of visual communication on social media. Although the researchers cautioned that the short-term study cannot establish sustained behavioural change, ICMR-NIN director Bharati Kulkarni said the findings point to the potential of visually appealing healthy food content as a nutrition-promotion strategy. Such approaches could be explored in social media campaigns, school canteens, cafés and restaurants, though larger and longer-term studies are needed to assess their impact on eating habits. The study, titled ‘Foodporn…
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Named India · Instagram · Bharati Kulkarni · BMC Public Health · ICMR-National Institute of Nutrition · SubbaRao M. Gavaravarapu
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