Kobe Bryant’s $6M BodyArmor bet became $400M
Headline by Prism · from 1 report
Kobe Bryant's early $6 million investment in sports drink company BodyArmor resulted in a $400 million return after Coca-Cola acquired the company in 2021.
The Economic TimesThe brief
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- Kobe Bryant invested $6 million in the sports drink company BodyArmor in 2014.
- The company experienced significant growth under his involvement and active participation.
- Coca-Cola purchased BodyArmor for $5.6 billion in 2021.
- This transaction increased the value of the investment held by the estate of the late basketball player to approximately $400 million.
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Mike Repole
1 quote · 1 outlet
“Without Kobe Bryant's vision and confidence, BodyArmor wouldn't have been able to reach the level of success that we did”
In the article
…6 protein shakes a day, competed with Arnold Schwarzenegger As Mike Repole, one of the co-founders, pointed out, Kobe Bryant's early investment in the company and his active participation helped it to grow rapidly. " Without Kobe Bryant's vision and confidence, BodyArmor wouldn't have been able to reach the level of success that we did ," Repole stated in a press release. Furthermore, according to ESPN, Bryant also wrote and co-directed a number of BodyArmor's advertisements, which included athletes like James Harden, Kristaps Porzingis, Mike Trout…
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NamedUnited States · BodyArmor · Coca-Cola · Granity Studios · James Harden · Jeff Stibel · Kobe Bryant · Kobe Inc · Kristaps Porzingis · Los Angeles Lakers · McDonald's · Mike Repole · Mike Trout
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