The record
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- TVS Motor Company said it may raise prices in the second quarter to offset a sharp rise in steel, aluminium and petroleum-linked input costs during the June quarter, which the CEO attributed to the West Asia conflict.
- The company also reaffirmed its investment of about ₹2,500 crore in the British Norton motorcycle brand over four to five years and plans to launch four new Norton models in global markets including India.
- TVS is spending around ₹3,500 crore this fiscal on new products and capacity expansion, including raising two-wheeler capacity to 8.3 million units a year and scaling up electric vehicle production.
- The moves show the company balancing margin pressure from commodity costs with a longer-term push into premium and electric segments.
What to watch next
- Whether and when TVS announces actual price increases in the second quarter
- Launch dates and details of the four new Norton motorcycles, which were not disclosed
- Progress on the capacity expansion targets, including 8.3 million two-wheeler units by Q4
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Named India · United Kingdom · United States · KN Radhakrishnan · Norton Motorcycles · TVS Motor Company
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