The record
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- India's food regulator FSSAI has issued a prohibition order banning Dabur India from selling several food products carrying '100 percent' claims such as '100% Natural', '100% Pure' and '100% Organic', saying these violate the FSS (Advertising & Claims) Regulations, 2018.
- The banned products include honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water and coconut milk.
- FSSAI said the action followed Dabur's failure to respond to earlier notices, and noted that some products also displayed the Jaivik Bharat organic logo without valid endorsement.
- Dabur says it is reviewing the content of the flagged products.
What to watch next
- Dabur's response and any changes to product labels or claims after its internal review
- Whether FSSAI takes further action over the Jaivik Bharat logo use without valid endorsement
- Outcome of FSSAI's parallel action against Diageo's India unit and Inbrew Beverages whisky and rum brands
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Named India · Dabur India · Diageo · Inbrew Beverages · Matri Drinking Water · Noble Healthcare · FSSAI
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