Rising whey prices push Indian consumers toward everyday protein staples

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Rising global whey protein prices have made protein powders significantly costlier in India, with a 1-kg pack now costing over ₹3,200 compared to about ₹2,000 earlier.
As a result, many consumers are shifting to everyday protein sources like curd, paneer, milk, and ready-to-drink shakes.
Food and dairy companies such as Akshayakalpa, Epigamia, iD Fresh, and Sid's Farm are reporting stronger sales of high-protein products and are expanding production capacity and launching new protein-rich items.
The report suggests protein consumption is broadening beyond fitness enthusiasts to mainstream households, which companies see as a key growth driver for packaged foods.

Akshayakalpa's new plant in Jadcherla and its ₹50 crore capacity expansion coming online
Epigamia's target of high double-digit CAGR in its protein portfolio over the next three to five years
Planned launches of high-protein yogurts and flavoured high-protein milk by Sid's Farm

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Named India · Jadcherla · Akshayakalpa · Ashni · Epigamia · Gaurav Kwatra · iD Fresh Food · Ritesh Gauba · Shashi Kumar · Sid's Farm

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