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- Theresa Burnley founded the protein-bite brand Circ after leaving her bakery business.
- The company generates $2 million in annual revenue and distributes products through retailers like Walmart and Starbucks.
- The brand focuses on creating bite-sized snacks that offer an alternative to traditional protein bars.
- Success of this enterprise highlights the potential for late-career entrepreneurship.
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Theresa Burnley
2 quotes · 1 outlet
“We had taught ourselves to make ball-shaped food working for Milk Bar. Our R&D team were pastry chefs, not food scientists, so they knew how to make food that people love. But our innovative packaging, which took a couple of years to develop, was really transformative”
In the article
…over $1 million initially for the process and product development. The team adapted packaging equipment to form the packs. Each pack could hold five round protein bites, which became the highlight of their product. " We had taught ourselves to make ball-shaped food working for Milk Bar. Our R&D team were pastry chefs, not food scientists, so they knew how to make food that people love. But our innovative packaging, which took a couple of years to develop, was really transformative ," she told Entrepreneur.com. The company was fortunate to secure some early retail placements. Eventually, it began generating steady revenue after its launch at Expo West. However, the founder added that Circ took…
“The company can’t run itself yet. I’m responsible for everything; the days are long, but it’s very rewarding”
In the article
…hoped. While Burnley invested very minimal time when her brand was just a side hustle, it changed once the brand started gaining attention. Soon after, she sold her bakery business and joined her brand full time. " The company can’t run itself yet. I’m responsible for everything; the days are long, but it’s very rewarding ," she added. Sneha Biswas specialises in covering entertainment and pop culture, with a specialisation on Bollywood, Hollywood, OTT platforms, K-pop, K-dramas, and major developments in the US entertainment industry.…
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Named United States · Milford · Milk Bar · New Hampshire · Starbucks · Trader Joe's · Walmart · Wiley Road Foods · Circ · Theresa Burnley
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