Heineken's 50,000 bottle-bricks in 1963 built a house in 1965

…and be stacked using mortar or cement. A small 10-foot-by-10-foot shack would have needed about 1,000 bottles to build. Yu Ren Guang described the thinking behind the design in Packaging Prototypes 3: Thinking Green- “ On returning to Holland, Alfred set about conceiving the first ever bottle designed specifically for secondary use as a building component, thereby turning the function of packaging on its head ,” Guang said as quoted by Smithsonian. The idea also attracted attention from designers. Martin Pawley described WOBO in Garbage Housing as “the first mass production container ever designed from the outset for…

…a building component, thereby turning the function of packaging on its head,” Guang said as quoted by Smithsonian. The idea also attracted attention from designers. Martin Pawley described WOBO in Garbage Housing as “ the first mass production container ever designed from the outset for secondary use as a building component. ” But creating a bottle that could hold beer and also work as a brick was not simple. Several versions of the prototype were considered before the final design was produced. One major problem was the bottle's neck. A…