The record
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- The Union Health Ministry has launched a year-long campaign called Jug Jug Jiyo Abhiyaan to mark the 16th Indian Organ Donation Day, integrating Aadhaar-authenticated digital pledges into the national organ donation portal.
- The move aims to create a tamper-proof donor registry, eliminate duplication and prevent identity fraud, with over 559,815 Aadhaar-verified pledges registered since September 2023.
- The campaign responds to India's severe shortage of deceased donors, with 89,839 patients on the national waitlist and 854 deaths while waiting in 2025.
- NOTTO has also issued directives requiring hospitals to counsel donors and recipients to reduce litigation and delays.
What to watch next
- Whether the campaign's rural outreach through common service centres and gram panchayats increases pledge numbers
- Whether the 217 hospitals that failed to report data to the registry face regulatory action
- How states implement the new hospital counselling directives and whether transplant-related litigation declines
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Named India · Aadhaar · Goutham Kumar · Jug Jug Jiyo Abhiyaan · National Organ and Tissue Transplant Organisation · SPARSH Hospital · Union Health Ministry
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