The record
Written from the 1 report below. Nothing here is unsourced.
- The Food Safety and Standards Authority of India (FSSAI) has banned the sale of several Dabur India products, including honey, cow ghee, apple cider vinegar, virgin coconut oil, sesame oil, coconut water and coconut milk, for making misleading '100% purity' claims.
- The regulator found such claims on the company's website violated the Food Safety and Standards (Advertising and Claims) Regulations, 2018, as they were vague, unverified and misleading to consumers.
- Some products also displayed the 'Jaivik Bharat' logo without valid permission, and one product made a purity claim that is prohibited for compound foods.
- FSSAI says it had earlier issued notices to Dabur but no concrete corrective action was taken, and it has now ordered an immediate halt to sales.
What to watch next
- Dabur's action taken report (ATR), due within 15 days
- Whether Dabur removes the misleading claims and resumes sales of the affected products
- FSSAI's scrutiny of other large companies over similar advertising claims
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1 report
Indian-language1
All filed from India
Named India · Dabur India Limited · Food Safety and Standards Authority of India
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