The record
Written by software from the 1 report below. The points restate them; where one says why it matters, that is Prism's reading, not a reported fact.
- Pine Labs will utilize Google Cloud’s Gemini AI to develop tools for small businesses to manage marketing, system operations, and payments.
- The company is creating an AI ads agent and a multi-agent platform called Jarvis to assist with customer support and system diagnostics.
- A new P3P payment layer will facilitate transactions within AI-driven commerce flows.
- These initiatives aim to ensure smaller businesses can participate in the shift toward agentic commerce.
Who said what2
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Amrish Rau
CEO
1 quote · 1 outlet
“Without the right platform, agentic commerce repeats a pattern India has seen before: new technology reaches the top of the market first, and small businesses wait”
In the article
…with Indian financial regulations. Pine Labs said its platform will support Universal Commerce Protocol (UCP) and Agent-to-Agent (A2A) frameworks, allowing AI agents and commerce systems to interact across platforms. “ Without the right platform, agentic commerce repeats a pattern India has seen before: new technology reaches the top of the market first, and small businesses wait ,” Pine Labs CEO B. Amrish Rau said. The partnership is aimed at ensuring smaller Indian businesses are not left out as shopping shifts from consumers browsing websites and apps to AI agents searching and buying on…
Amit Kumar
managing director
1 quote · 1 outlet
“the partnership would combine Pine Labs’ commerce infrastructure with Google Cloud’s AI and analytics capabilities to help merchants participate in agentic commerce.”
In the article
…are not left out as shopping shifts from consumers browsing websites and apps to AI agents searching and buying on their behalf. Amit Kumar, managing director, Digital Natives Business, Google Cloud India, said the partnership would combine Pine Labs’ commerce infrastructure with Google Cloud’s AI and analytics capabilities to help merchants participate in agentic commerce.
Coverage1
All filed from India
Named India · Amazon Pay India · Amit Kumar · Amrish Rau · Google Cloud · Pine Labs
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