Sixty seven percent of Indians plan holidays around culture and heritage

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A Skyscanner report, the 'India Culture Travel Index', finds that 67 per cent of Indian travellers plan holidays around culture and heritage, with 84 per cent saying their interest in cultural travel within India has grown.
Heritage sites are the biggest draw, with Kerala, Rajasthan and Uttarakhand the leading cultural destinations, and festival tourism is strong — 72 per cent would travel for a major festival, with Durga Puja topping the list.
Food is another motivator, with 43 per cent willing to plan trips around regional cuisine, and one in four travellers are visiting tier two and tier three towns for cultural experiences.
The report notes safety concerns (49 per cent) and high travel costs (37 per cent) as the biggest barriers to more such trips.

Whether planned culture-focused trips materialise — 41 per cent plan two such trips within India in the next year and 32 per cent expect three to four
How the industry and state tourism bodies respond to demand for tier two and tier three town cultural travel
Whether safety concerns and high travel costs, cited as the biggest barriers, are addressed by destinations or operators

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Named India · Kerala · Neel Ghose · Rajasthan · Skyscanner · Uttarakhand

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