The record
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- Apple's iPhone 18 Pro launched at a higher price point than previous models due to increased component costs.
- Retailers are reporting a significant rise in trade-in activity as customers seek to offset the higher upfront prices of new devices.
- Market analysts note that trade-ins and financing options are increasingly becoming essential tools for maintaining consumer access to premium smartphones.
- This trend highlights a broader industry movement toward value-based growth as consumers extend device replacement cycles.
What to watch next
- Monitor impact of rising device prices on total shipment volumes
- Observe changes in trade-in penetration rates across different tiers of Indian cities
Who said what1
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Rahul Raturi
1 quote · 1 outlet
“Trade-in and exchange offers are becoming an increasingly important affordability lever, with trade-in penetration moving from single digit to double-digit levels in some channels. They effectively reduce the upfront cost and can make aspirational devices more accessible beyond metros, especially when combined with EMI/financing options”
In the article
…bridge the affordability gap According to Counterpoint Research, trade-in and exchange offers are becoming an increasingly critical affordability tool, particularly in emerging markets and tier-2 and tier-3 cities. “ Trade-in and exchange offers are becoming an increasingly important affordability lever, with trade-in penetration moving from single digit to double-digit levels in some channels. They effectively reduce the upfront cost and can make aspirational devices more accessible beyond metros, especially when combined with EMI/financing options ,” Rahul Raturi, Research Analyst at Counterpoint Research (Smartphones Practice), told The Times of India. Which iPhones are seeing the biggest trade-in surge The iPhone 15 and iPhone 16 series are expected to see the…
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Named India · Apple · Baljinder Singh · Cashify · Counterpoint Research · Rahul Raturi · Unicorn Infosolutions
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