The record
Written from the 1 report below. Nothing here is unsourced.
- India's food regulator, FSSAI, has told major beverage companies including PepsiCo and Red Bull to remove 'Energy Drink' branding from their products within ninety days.
- The directive covers six brands, including Red Bull, PepsiCo's Adrenaline Rush, Reliance's Campa Gold Boost, Sting, Hell Energy, and a Coca-Cola-backed product.
- This matters because it affects how some of India's most popular caffeinated drinks are labelled and marketed.
What to watch next
- Whether the companies comply within the ninety-day deadline or challenge the order
- What replacement labelling or branding the six brands adopt
- Any further FSSAI clarification on the reasons behind the directive
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All filed from India
Named India · Coca-Cola · Hell Energy · Monster · PepsiCo · Red Bull · Reliance Consumer Products · Sting · FSSAI
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