Software update leads to market shift in Kerala liquor sales
Headline by Prism · from 1 report
A software update at the Kerala Beverages Corporation reportedly allowed a private liquor company to dominate sales and displace the government-owned Jawan rum.
1 of 32 monitored outlets · 1 report · Malayalam · checked
MathrubhumiThe brief
Written by software from the 1 report below.
- A new ordering software implemented by the Kerala Beverages Corporation has significantly altered liquor distribution across state outlets.
- The change resulted in a private company capturing half of the total monthly sales.
- Government-owned brand Jawan has dropped to second place in rum sales as a result of the algorithm-based ordering system.
- Allegations of irregularities in the software configuration have raised concerns about how the distribution of stock is managed.
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1 outlet
Indian-language1
All filed from India
NamedIndia · Jawan · Government of Kerala · Kerala Beverages Corporation
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