Vijayawada To Host National Saras Aajeevika Mela From Oct. 8

…women entrepreneurs access new markets, improve incomes, and secure livelihoods, Pemmasani said. Minister Srinivas said holding the mela during the Dasara festivities would add to Vijayawada city’s festive atmosphere. The government would promote the Swayam AP brand to provide recognition and marketing opportunities to quality products made by state SHGs and rural artisans. Srinivas said district administration, SERP, police, municipal, tourism, health, power, fire, and transport departments will coordinate with each other in making the arrangements, with priority being given to security,…