India's consumer durables market eyes 50,000 crore expansion through localisation

…panels, air-conditioner compressors, refrigerator insulation and washing-machine motors remain difficult to localise because of challenges around technology access, manufacturing scale and cost competitiveness. “ India’s consumer durables market is projected to grow at 8-10 per cent annually to reach INR 300-325K crore by 2030. But the opportunity is much larger than domestic market growth alone ,” BCG Managing Director and Senior Partner Abheek Singhi said in the report. There is also plenty of room for the domestic market itself to expand. Household penetration of large appliances in India remains 20-90…

…report called for stronger component ecosystems, better testing and certification infrastructure, technology partnerships and improved logistics connectivity to help Indian manufacturers compete in overseas markets. “ Capturing that opportunity will require a globally competitive ecosystem ,” BCG Managing Director and Partner Mehak Dhir said, pointing to deeper component manufacturing, stronger R&D and product innovation, AI-led productivity and the scale needed to serve global markets. The report also…