The record
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- YouTube broadened its affiliate programme to include retailers such as Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ.
- The platform lowered the eligibility threshold to 500 followers for creators to participate in commission-based product tagging.
- Indian creators saw affiliate payouts increase by more than 160 percent compared to the previous year.
- New AI tools were introduced to assist creators with brand partnerships and product discovery.
What to watch next
- Impact of lower eligibility thresholds on overall content quality
- Adoption rates of the new AI shopping tools by Indian creators
Coverage1
1 report
English national1
All filed from India
Named India · AJIO · Amazon · Meesho · Snapdeal · Tata CLiQ · Google · YouTube
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