The record
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- Kudumbashree's Kollam District Mission has launched a chemical-free farming drive covering 928 acres across 11 blocks ahead of Onam, under its 'Onakani' and 'Nirappolima' schemes.
- Around 3,651 Joint Liability Groups of women farmers, coordinated by 68 Community Development Societies, are growing vegetables, root crops, plantains, and festive flowers like marigolds and jasmine on land that includes converted fallow plots.
- The produce will be sold directly to the public through Onam pop-up markets, which officials say will cut out middlemen so farmers earn fair profits and consumers get affordable, toxin-free local produce.
What to watch next
- Opening and reach of the Onam pop-up markets across the district
- Whether prices and supplies at the markets hold up during peak festive demand
- Sales proceeds reaching the JLG farmers directly as intended
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Named India · Community Development Societies · Joint Liability Groups · Kerala · Kollam · Kottarakkara · Kudumbashree District Mission · Mukhathala · Nirappolima · Onakani · Sasthamcotta
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