The record
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- The consumer affairs department intends to publish a district-level directory of BIS-registered silver retailers to help consumers verify product authenticity.
- E-commerce platforms will also face requirements to clearly label whether silver items are hallmarked.
- Mandatory silver hallmarking is expected to begin in October.
- The government aims to protect consumers by ensuring they can easily identify certified sellers and verify product purity through the BIS Care app.
What to watch next
- Official launch date for mandatory silver hallmarking requirements.
- Implementation of new disclosure rules for e-commerce platforms selling silver.
- Response from the consumer affairs department regarding the finalized retailer list.
Who said what1
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Ashim Sanyal
managing trustee, Consumer VOICE
1 quote · 1 outlet
“Jewellery, whether silver or gold, is an asset for Indian families. It is therefore important that it is pure and that consumers know the actual value of the jewellery they own”
In the article
…the hallmarking system, a hallmarked silver article carries the BIS standard mark, the word ‘SILVER’, its purity grade and a unique HUID. Consumers can use the HUID to check product details through the BIS Care app. “ Jewellery, whether silver or gold, is an asset for Indian families. It is therefore important that it is pure and that consumers know the actual value of the jewellery they own ,” said Ashim Sanyal, managing trustee, Consumer VOICE, an NGO working in the field of consumer awareness. Voluntary adoption of hallmarking has also increased. Hallmarked silver articles nearly doubled to 5.9 million…
Coverage1
All filed from India
Named India · Ashim Sanyal · Bureau of Indian Standards · Consumer VOICE · Department of Consumer Affairs
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